Indian design student bags WOW Factor Award in NZ

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Rathi Vinay Jha, Director General, FDCI said, "The design students have definitely done India proud in New Zealand yet again. The collection from India displayed creativity and went beyond the traditional concept of design and art. The Montana World of WearableArt(tm) (WOW) is a globally renowned fashion event. This year, we saw an overwhelming response from institutes from India, who had sent in their entries. FDCI is proud to have partnered with Tourism New Zealand to create this opportunity for these talented students to showcase their creativity at such a prestigious platform." It may be noted here that last year also, 2 NIFT New Delhi students, Narresh Kukreja and Shivan Bhatia, were awarded the highly commended award for their entry - the 'Bee Hive Bra' in the Bizarre Bra Category.

Says Suzie Moncrieff, Creator and Director of World of WearableArt, "On behalf of World of WearableArt, I am extremely pleased to be associated with the FDCI, as India has contributed tremendously with progressively innovative and fascinating design entries each year. This is a fantastic opportunity for aspiring designers to exhibit their creative talents to the world, who are encouraged to push their creative boundaries at the World of WearableArt. The entries received from India this year have been remarkably promising and it gives me great pleasure to present this year's MainPower WOW Factor Award to the 'The Weaver Finch Colony' creation by N. P. Jayaraj from India, for its innovative design concept and exceptional execution. Judging by the extraordinary Indian talent displayed this year, I am very optimistic about the FDCI's future participation in WOW and hope to continually receive their support in the years to come".

An ecstatic N. P. Jayaraj said, "I would first like to take this opportunity to express my deepest appreciation to the World of WearableArt and the FDCI for giving me a chance to be a part of this prestigious event. Not only have I been able to showcase my design talent, but have also been acknowledged for my creation with this MainPower WOW Factor Award. The World of WearableArt experience has been overwhelming, exciting and memorable, and I would definitely encourage other design students to take part in the World of Wearable Art! Thanks to every one who supported me especially Mr. AKG Nair, Director of Pearl Academy of Fashion"

WOW® is held annually in September in New Zealand to an audience of 30,000 per season. WOW® accepts designs from all over the world, including Australia, Canada, Singapore, Thailand, India, United Kingdom, United States of America and Japan. The Montana WOW® Awards show selects around 150 garment entries designed by a national and international array of artists, designers and inventors and celebrate them in a totally unique environment.

SHRIVAN NARRESH

SHRIVAN NARRESH graduated from National Institute of Fashion Technology, New Delhi. Their association started as early as 2004 which got the duo several company projects, from designing first ever fabric raincoats for ZAZAME launched by Duck Back in New York to designing football jerseys for 10 national Football clubs of India, to even designing neck ties for students of IIT Roorkee. Their attempts won them the SWAROVSKI Most creative designer of the year 2007 at the graduating ceremony of NIFT & the Debutant designer of the year 2007 at Wills Lifestyle India Fashion Week. Their journey then continued to Italy as they were offered scholarships to complete their masters in Fashion & Textiles & Luxury Marketing from Istituto Europeo di Design Milan and Rome respectively. Sticking to their roots of beachwear they are credited to win some of the most prestigious International and National awards, winners of the Mittlemoda Beachwear Award 2006 in Bali and the World of Wearable Art Awards in Wellington, New Zealand in the bizarre bra category, are full standing proofs to the credibility of these two pioneering designers in the areas of ready to wear and haute couture.. Last year they officially launched their Beachwear label SHRIVAN NARRESH at the Mare di Moda, Cannes 2008 with the first ever 100% stitchfree beachwear line called “Insectoid”. The collection is made using Italian Bonding technique used only for Armani Prive, Hugo Boss, La Perla and Vanity Fair.