The success of MarediModa/IntimodiModa in Cannes continues to grow. Year after year, the numbers have confirmed that this event is a must for those who want to launch, discover and get exclusive information about the latest trends in beachwear and lingerie:
131 exhibitors, 730 companies from 40 different countries and 2800 visitors during the three-day fair.
The close-ups that are offered every year to update exhibitors, sector professionals and customers about market performance and new trends attracted a large following.
Furthermore, internationally renowned guests brought great cachet to this year’s Forum:
- David Shah, Director/Publisher of Textile View Magazine
- Edith Keller, President of Groupe Carlin International
- Massimo Baroni, President of Unoart and Representative of “4T, Technology, Textile, Trend, Team”
- Michel Caillibotte, Global Brand Marketing Manager of Dow Fiber Solutions.
Together they investigated the theme of the 2008 fair: “The competitiveness of European textiles: innovation and creativity”.
The MarediModa Beachwear Award also basked in the limelight. The prize for young designers, awarded in collaboration with the Mittelmoda International Lab, saw Italian design at the forefront. This year’s winner was the up-and-coming designer Alberto Messina, who impressed the public and the jury alike with his bright colours and the use of original accessories such as the application of metal jewellery.
A special prize was given to two young talents who already won the Bali Beachwear Award 2006: Narresh Kukreja and Shrivan Bhatia, who brought their collection of seamless swimwear to Cannes.
Taking up the theme of surf and swimwear, the Sunny Boys accompanied the awards night with their effervescent sound as, with songs by the Beach Boys, they transported us to the beaches of California.
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